BETTER US
  

community

OUR STRATEGY

Our strategy screen is the set of criteria that our YMCA will use to choose whether or not a particular strategy is consistent with its identity and priorities:

  • Does it make financial sense?
  • Does it address community needs through programs?
  • Is the impact able to be measured?
  • Are we collaborating with others?
  • Does it develop relationships with and among members?

kids

KEY INITIATIVES

  • Strengthen Relevancy & Build Capacity 
    • How do we continue to grow our mission work around programs that address underserved youth? 
    • Maintain the infrastructure and make the Capital Reinvestment ensuring that our Y facilities support our programs and the communities they serve? 
  • Ensure our Legacy & Financial Sustainability
    • How do we secure funding and resources to ensure that our YMCA will serve our community for generations to come?
  • Tell Our Y Story
    • How can we elevate the Y’s position as an impactful community based, non-profit organization?
BK

1. Strengthen Relevancy & Building Capacity

Goals:

Grow our mission work around programs that address underserved youth. Maintain the infrastructure and make the capital reinvestment to ensure that our Y facilities support our programs and communities they serve.

Organizational

  • Continue to address parking challenges at Jamerson and Downtown.
  • Enhance the member experience by updating the Jamerson Y.
  • Develop a master plan for how Express Y will serve the community.
  • Modernize the Downtown Y with a new façade and infrastructure to meet the changing community.

Programmatic

  • Continue to offer Achievement Gap programs to underserved youth.
  • Look for additional programs to address learning opportunities for underserved youth.

Operational

  • Develop a committee of staff and volunteers to develop steps and action items to address the organizational strategies.
  • Create a cost analysis to determine the ROI of the plan as well as the impact to the members and other programs taking place at the YMCA.
 
Cap Campaign

2. Ensure our Legacy & Financial Sustainability

Goals:

  • To secure funding and resources to ensure that our YMCA will serve our community for generations to come.

Organizational

  • Develop the necessary steps for a capital campaign. 
  • Develop a case of support to deliver the work of the Y into the future.
  • Engage with a professional company to test the Case for Support and conduct a Feasibility Study to determine the potential giving to a Capital Campaign.
  • Establish a formal endowment program to include a legacy society.
  • Understand maintenance needs of all facilities and prepare financially to support all needs.

Programmatic

  • Develop a committee of staff and volunteers to work on steps for a capital campaign.
  • Develop an endowment committee to learn and implement steps for a formal endowment program.
  • Work with House Committee to understand the maintenance needs and share with appropriate committees and Board to develop a plan.
 
story

3. Telling Our Y Story

Goals:

Elevate the Y’s position as an impactful community based, non-profit organization.

Organizational

  • Develop a comprehensive communication plan to increase advocacy efforts.
  • Utilize technology to share the Y story through multiple avenues. (internet, radio, TV)
  • Increase marketing efforts to include resources from YUSA.

Programmatic

  • Develop a committee of staff and volunteers to work together on ways to deliver the Y Story.
  • Research other marketing platforms to learn cutting edge ways to enhance our delivery methods.
  • Enhance member experience through technology.